Create, Celebrate, Connect:
The Impact of Mortgage Holidays on Industry Dynamics
I’ve seen my fair share of trends, fads, and so-called “filler” content on social media. A prime example: National Donut Day… While the buzz of sweet treats and team celebrations filled the air last year, a realization hit me. That these random, albeit delightful, social media holidays were just that—filler. They were quick fixes to the constant demand for content, but they often lacked substance and failed to foster genuine engagement within our niche community.
It made me question the value we were providing to our audience through these posts. After all, the mortgage industry is built on the cornerstone of valuable, personal milestones—homeownership. So, why not infuse that significance back into our social media presence? Why not create something that resonates with every fiber of our professional being, that celebrates our industry, our daily grind, our advancements? And that’s how “Mortgage Holidays” were born.
With this in mind, I crafted an innovative concept tailored for mortgage professionals, by a mortgage professional—us. These specially curated Mortgage Holidays honor the critical roles and events within our industry. They create a rhythm of celebration that is far from filler content. Instead, they are milestones recognizing the heartbeat of our work. From National Mortgage Underwriter Day to National Mortgage Compliance Day, each holiday underscores the importance of the diverse facets within our field.
Imagine having a day where our collective efforts in technology advancements are celebrated on National Mortgage Technology Day or a dedicated moment to appreciate the vital role mortgage processors play with National Mortgage Processors Day. It’s time to put a spotlight on what we do daily and say, “Hey, what we do matters.”
The idea is more than just conjuring a sense of camaraderie; it is about giving us a tangible reason to connect and engage with one another. Celebrating Mortgage Holidays is our way to keep the conversation fresh, relevant, and inherently valuable. It’s an encouragement, a nod across the office or the web saying, “I see you, and I appreciate the work you’re doing.”
And the best part? We can make these holidays as informative or as festive as we decide. Think about sharing tips, personal stories, industry insights, or even hosting educational webinars on each respective holiday. The possibilities are endless, and the content is ripe for engagement. Here’s to celebrating each other and the pivotal advancements we contribute to the mortgage domain. May every Mortgage Holiday be a step forward in our shared journey—let’s make it count!
