CANDID Boosts Mortgage Tech Arsenal by Acquiring UnifyCRM
The mortgage industry’s tech landscape is poised for an evolutionary leap as CANDID, a renowned mortgage marketing and sales operating system, recently announced its strategic acquisition of UnifyCRM. This proactive stride strengthens the company’s burgeoning status as an indispensable resource for enterprise mortgage entities focused on streamlining operations and fostering customer relationships.
CANDID adding UnifyCRM’s features promises a future where being efficient and connecting with customers is top priority. “CANDID isn’t just improving—it’s evolving to set the new standard for what a mortgage operating system should be,” said Garrett Locklear, Founder, and CEO of CANDID. The acquisition marks a commitment to perpetual innovation and to serving users with the peak of tech-enhanced mortgage solutions.
Garrett Locklear’s unique path—from chasing a dream in Nashville’s vibrant music scene to reshaping mortgage technology—underscores an innate drive and vision that propels CANDID. “Life has a funny way of leading to unexpected places, and for me, that place turned out to be the mortgage industry,” reflects Locklear. The CEO, starting as a loan officer (LO), transformed from helping clients achieve homeownership to pioneering a tech revolution in the mortgage sector; CANDID’s recent acquisition cements this trajectory.
In a world where efficiency and client relationships are paramount, CANDID’s integration of UnifyCRM’s tech asserts an optimal position. The accumulated tools are designed to let enterprise mortgage teams operate at maximum effectiveness towards scalable growth. “With CANDID’s acquisition of UnifyCRM, we’re helping mortgage organizations consolidate, enhance and modernize their outdated technology stacks,” Locklear notes, accentuating the crucial importance of an all-encompassing CRM in a lender’s arsenal.
The value of customer relationship management (CRM) in the mortgage industry cannot be overstated. A cutting-edge CRM like UnifyCRM, now part of CANDID, offers digital solutions that are vital in maintaining strong, efficient communications and seamless workflows, which are essential to staying ahead in today’s competitive market. Indeed, CRM stands as one of the most searched mortgage technology categories on Mortgage Advisor Tools, underscoring the industry’s hunger for robust, innovative solutions.
The benefits that CANDID promises are multifold:
- Efficiency at Scale: Reducing redundancies and streamlining operations is at the heart of CANDID’s design—an ethos that the acquisition enhances further.
- Enhanced Engagement: Mortgage organizations can now foster stronger borrower relationships with tools at the cutting edge of technology.
- Growth-driven Design: CANDID is engineered with optimization in mind, ensuring that enterprise teams can expand sustainably.
As CANDID emboldens its role in leading the future of mortgage technology, it has already attracted industry bigwigs like Atlantic Bay and Remarkable Mortgage, proving that its forward-thinking strategies are not just hype—they’re visionary. “From music to mortgages to tech, the journey has been incredible—and I couldn’t be more excited for what’s next,” expresses Locklear, whose sights are set on a horizon brimming with innovation and growth for the mortgage industry.
For mortgage organizations set on achieving their pinnacle, CANDID, bolstered by its acquisition of UnifyCRM, constitutes an unequivocal partner—ushering in a new era of technological excellence and unparalleled client service.
Explore CANDID on Mortgage Advisor Tools
12/6/24
