How Mortgage Loan Officers can use video to close more loans
Writen by on June 13, 2022
Loan Officers have a lot of responsibility. They work with people who are hoping to buy a home, and they need to be able to explain the loan process clearly. Video is a great way to do this. It allows Loan Officers to show their personality and helps potential borrowers understand who they are. Creating video content doesn't have to be complicated or expensive. You can use a webcam or phone to record videos to upload on Social Media, YouTube, or other video-sharing sites. Loan Officers can use video to answer common questions about the loan process, or they can give tips on how to get the best deal on a mortgage.
Recording videos is an excellent way for Loan Officers to build trust with potential borrowers. It allows them to show that they're knowledgeable and approachable. And it can help potential borrowers feel more comfortable working with a Loan Officer.
Here are three things you can do to record authentic video content.
1. Talk to your audience: Let them know who you are and why you're the best person to help them with their mortgage needs.
2. Be yourself: People want to work with someone they can trust, so your videos must be authentic.
3. Keep it real: Don't try to script your videos too much. The best videos are those where you seem like you're just talking to a friend.
Start creating consistent video content to be top of mind. It's a great way to build trust with potential borrowers and show them that you're knowledgeable about the loan process. Use these tips to get started, and you'll be on your way to creating great video content that will help you close more loans.